The Eller Behind
Eller Enterprises

The Eller Behind
Eller Enterprises

How Does GDA Describe Randy Eller?

2018 Gifted Mover and Shaker:
Randy Eller

One of a few movers and shakers in our industry who might be called “a Renaissance Man,” Randy Eller has been heavily influential.

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Randy Eller is as familiar a face throughout the home décor and gift industries as perhaps any single person. As someone who has accomplished the trifecta of the business – retailer, sales rep and vendor — he also knows the ins and outs of the industry as well as anybody, and better than most..

But if you’ve admired that big smile, seen that distinctive beard and heard that broadcast-worthy voice and believe you know Randy Eller, there’s so much more than meets the eye … or the ear.

Randy’s back story is classic. Of course, he had a paper route when he was 12 growing up in rural East Tennessee but as a young man he found himself in retailing making good money but without the personal satisfaction he was searching for. That’s when he started as a rep at the legendary Russ Berrie & Co., working for the man who was one of his business mentors.

Again, he grew restless, wanting more, so when Bob Kirkland (another one of his mentors) asked him to come work at CBK, Randy took the job…and a pay cut. But he also took the chance to do more —  and earn more — and it paid off. In a few short years, he moved from salesperson to CEO and second largest equity holder in the company after Mr. Kirkland retired.  It was all about weighing the risk versus the reward, an equation that has remained key to his business philosophy throughout his career.

LEADERSHIP • INTEGRITY • INNOVATION • EXPERIENCE

At CBK he rose to the top and then, he, Mr. Kirkland, and the other partners arranged for the sale of CBK. That’s when he decided to go into business for himself as an industry consultant.

Today Randy and his wife – and right-hand-woman – Vicki travel the country and the industry working for their clients. Eller Enterprises is based in Mount Juliet, TN, just outside of Nashville where Randy and Vicki live and work. “It’s been a great life,” he says. “I wouldn’t change a thing.”

How Does GDA Describe Randy Eller?

2018 Gifted Mover and Shaker:
Randy Eller

One of a few movers and shakers in our industry who might be called “a Renaissance Man,” Randy Eller has been heavily influential.

READ THE ARTICLE

Awards 

REA Century Award Finalists Announced by Gifts & Dec

Who will take home the awards on August 20th?

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Randy Eller named 29th ARTS Awards Academy of Achievement Honoree

Each year an honoree is selected to receive the ARTS Awards Academy of Achievement.   In January 2018, Randy was honored during the 29th ARTS Awards Gala presentation in Dallas.  The producers of this yearly event are Accessories Resource Team (ART) and the Dallas Market Center.

Randy was selected as the honoree by the show producers and a selection committee from ART because in an industry full of impressive entrepreneurs, creators and innovators, he is a true legend. Randy’s business accomplishments and wide-ranging industry influence are matched by a special sense of personal advocacy and support for companies and individuals In our world. He has worked tirelessly for decades to help others succeed and his mentorship has inspired many individuals. Randy was a worthy recipient of the home accent industry’s highest honor.

Working with him is a delight.

Sharon Davis, Executive Director
Accessories Resource Team (ART)

Randy Eller receives Industry Achievement Award

Gift for Life, the gift, stationery and home decor industries’ leading caritable organization, announces that Randy Eller recipient of the Gifts & Decorative Accessories 59th Annual Retailer Excellence Awards.